“Faith Connexion is about hand-craftsmanship, people versus brands, creativity against marketing, creative diversity against cultural imperialism, NY and particularly SoHo is the place to talk about that,” said Alexandre Allard, CEO of Faith Connexion.
The inspiration for the store design, located on 27 Mercer street in SoHo, takes its vision from the original textile factories at the turn of the 19th century and New York’s unique streetscape. Industrial vintage meets contemporary luxury. Both in the architectural finishes and the fixtures. Rosseel Studio combines blackened steel for the atelier area with brass shop fittings, silk carpets and a rough cement backdrop. She sourced vintage fixtures for part of the shop displays and juxtaposes these with modern pieces by Milo Baughman, Vladimir Kagan and Roger Rougier, among others.
All materials and shop fittings have been hand manufactured in New York City.
The ground floor of the store displays men’s and women’s ready to wear and accessories, with active spaces such as the unique glass encased atelier which will host live performances by graffiti, embroidery and denim artists.
Street artists and local seamstresses will be on hand to customize garments, working on one-off bespoke pieces for the individual customer. With a raw and spontaneous attitude, they create clothes imbued with a pre-owned, lived in feeling.
Additionally, a VIP lounge and showroom will be located in the lower floor, reminiscent of a vintage recording studio. Dark brick-red walls, sumptuous seating, velvet curtains, vintage rugs and floor lamps create the ambience of a sunken hidden gem.
Client: Faith Connexion